Episode 41: Dylan Ogline – Focus On Essentials And Delete The Rest

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Gold Nuggets

  • Juliet wants to retire in the Caribbean.
  • “You need to focus on the essential few and let go of the trivial many.”
  • “A little bit of progress across 15 things isn’t really moving you forward to accomplish what you want to accomplish because you’re not moving forward far enough in any of the areas.”
  • “There’s an entrepreneurial spirit in some of us that is not in all of us.”
  • “You need to stop trying to build an airline, and instead drill for oil.”

“You don’t have to be the best in the world at drilling for oil, but you could probably make a lot of money in that industry if you’re just okay at it.”

  • “Your mentors don’t have to be people that you’ve ever actually met.”

“Try to keep it condensed. Pick one or two people in a certain subject matter and just follow them.”

  • “Keep seeking the mentor until you find the one that resonates with you.”
  • “200 years from now, we’re all going to be dust. Even if we change the world, no one is going to remember us 200 years from now. The meaning of life is to take the luck that you were given, push it as far as you can, and then sprinkle it around as best as you can. Give more than what you took.”
  • “Lack of direction, not lack of time, is the problem. We all have the same 24 hours in a day.” – Zig Ziglar

Meet Dylan Ogline

Our guest is Dylan Ogline, founder of Ogline Digital. At the age of 14, Dylan started his first business. After dropping out of high school, he became a serial entrepreneur, taking on multiple business projects simultaneously. In 2016, he decided to drop all but one – digital marketing. Since then, he has built Ogline Digital to become a 7-figure agency. Dylan believes that everyone can build their own digital agency, and he dedicates much of his time to his training programs where others can learn to start and build their own successful digital agencies.

Smart Man, Smarter Woman References

We talk about a lot in each episode; however, we don’t want you to miss a thing! Here are some key items were mentioned if you want to take a closer look.

Website Recommendations:

Book Recommendation:
Essentialism by Greg McKeown
4 Hour Work Week by Tim Ferriss
Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter

Stay Connected:
Instagram: https://www.instagram.com/dylanogline/
Facebook: https://www.facebook.com/dylanogline/
LinkedIn: https://www.linkedin.com/in/dylanogline/

Learn more about our Cloud Accounting Services here


Steve Loates (00:00):

Welcome everyone to another episode of the podcast Smart Man, Smarter Woman, a podcast for entrepreneurs by entrepreneurs. And thank you very much for giving us a listen today. I am Steve Loates.

Juliet Aurora (00:16):

And I am Juliet Aurora.

Steve Loates (00:17):

And we are your co-hosts. And before we get started with today’s episode, let’s hear a couple of words from my wonderful co-host, that smarter woman herself, Juliet. How are you doing today, Juliet? What’s new and exciting over there.

Juliet Aurora (00:33):

I’m excellent. Thank you. I was reminded this morning while I was out for my walk, and it was a brisk cold windy walk, why I need to retire in the Caribbean somewhere so that my morning walks are on the beach, my feet are in the sand, and I have some sun. So I’m planning my retirement is what I’m doing today.

Steve Loates (00:57):

Awesome. Well, I must say I certainly would not argue with being retired in the Caribbean, or anywhere near a beach that you can actually walk on in January and February. That would be sort of a novel idea for ourselves since we live here in the wonderful, Great White North of Canada. So that would be awesome. So thank you for that. So let’s bring our guest, today’s guest, into the show who is an entrepreneur himself. And so I’m really excited to get into our discussion. His name is Dylan Ogline, and he to us today all the way from sunny Florida, Orlando. At least I presume it’s sunny. I’m sure Dylan will let us know if it’s not. And why don’t we start off a little bit, Dylan. Anyway, welcome to the show.

Dylan Ogline (01:49):

Absolutely, Steve. Thanks for having me here.

Steve Loates (01:51):

Maybe let’s just start off if you could tell us a little bit about your own entrepreneurial journey. How you got to where you are today, and what you do and how you help people.

Dylan Ogline (02:02):

Sure, sure. So I will start off by saying it is a little cloudy here in Florida, but it’s 70 degrees. So I can’t complain. So I do live in Orlando. And the quickest I could get to the beach is like in an hour. So I don’t take my morning walk on the beach. But in the middle of winter for you guys up there, it’s not that bad here.

Dylan Ogline (02:25):

So yes, my entrepreneurial journey. That’s weird thinking of it that way, but I’ll try to keep this short. So I started my first business when I was 14. I’m 31 now. So I have 17 years of experience, which makes me feel kind of slightly old when I say it that way. But yeah, I started my first business selling cell phones when I was 14, selling them on eBay. I somehow ended up with a wholesalers license in Europe somehow. I applied for it and they somehow approved me. So I was working with this wholesaler. I could get cell phones, shipped them to the United States, and flip them and make 50 to 100 bucks each. That lasted for about a year until my merchant account got shut down because they found out I was under the age of 18, and that was not allowed. So I couldn’t accept payments anymore. So that put an end to that.

Dylan Ogline (03:18):

But when I started, this was 2003, 2004, around that time. This was the infancy of things like Google AdWords. I don’t even know what it was called at the time, but Google Ads at the time was just rocking the world. It was completely game changing. I built my first website at that time. And so I got into kind of tech at the right time. But it wasn’t all puppies and sunshine. So after that business got shut down, I had dropped out of high school, and spent the next 12 years bouncing around chasing the shiniest object that I could possibly find, not getting really anywhere.

Dylan Ogline (04:07):

And then finally, towards the end of 2016, I had a conversation with a long-term mentor of mine, and just scrapped everything except for my digital agency work, building websites, building logos, things like that. And then I slimmed down and scrapped all my offerings. So I was just doing digital marketing management. Or in English, I was just managing my clients’ Facebook, Google ads, things like that. At the time I was maybe making 50,000 a year. My goal was six figures. I wanted to get to six figures so bad. And 2017, hit multiple six figures. And then 2018, finally hit seven figures. So yeah. Now once I hit the kind of the financial goals, I’ve shifted over the past two years or so to helping other people start their own businesses. I still have my agency, but now I have a training program where I teach people how to start their own digital marketing agency. And it’s definitely a shift for me, but it’s much more fulfilling. So did I do that in under 90 seconds, I think? I tried to speed it up.

Steve Loates (05:18):

I actually wasn’t timing you, but-

Dylan Ogline (05:20):

You weren’t timing me. I thought I saw you had the stopwatch there. So my bad.

Juliet Aurora (05:24):

I don’t think it was under 90 seconds.

Dylan Ogline (05:27):


Steve Loates (05:29):

But it was all good. And I do always love it when we’re chatting with a guest who is from a little sunnier climate than we have, and they always have to share the damn temperature. And we never ask. We never said, I mean, I know said-

Dylan Ogline (05:46):

I’m pretty sure you did. Are you sure you didn’t ask for it?

Steve Loates (05:50):

Okay. We’ll have to play this back folks and see if I actually did it.

Dylan Ogline (05:54):

Check the transcript on that one.

Steve Loates (05:57):

Anyway. That’s awesome. So I do have to ask, so you’ve now made the transition where you are spending your time helping others start a business. I presume it’s a digital agency, is it that you’re helping-

Dylan Ogline (06:13):

Correct. Yeah.

Steve Loates (06:15):

Okay. What do you love about doing that? What made you make that transition from actually doing it to, no, I want to help other people learn how to do it?

Dylan Ogline (06:27):

So it goes back to the very beginning. When I was 13, 14, when I started my first business, at the time, I was starting to think what do I want to do with my life? What do I want to go to college for? What do I want to do? And I was a hockey player. So I had coaches who were just a massive impact on my life. I had teachers that were a massive impact on my life. In my mind, I was like, oh, maybe I could be a coach or a teacher or something like that. However, I grew up, from a very poor town, middle income family from a very poor town. I didn’t want to be poor. I mean, for lack of a better way of putting it, that was just what drove me.

Dylan Ogline (07:17):

And I looked at teachers as an example, and they were really struggling. I looked at hockey coaches. And most of the time, you’re literally paying out of your own pocket to be an amateur hockey coach. So that wasn’t going to work. But I had influences in my life from other people, read the right books at the right time. And I was like, well, maybe I can do this business thing. I didn’t have a plan for I can do the business thing and then maybe become a teacher or a coach. I didn’t know what it would look like. But I was business is my best way out. So that desire to be a coach or a teacher in some aspect has been there for a very long time. And then once I built the business to a point where I was like, oh, I’m comfortable now. I have the lifestyle I want. Then it was like, what’s the next challenge? And that’s when I decided to focus on the consulting teaching business.

Juliet Aurora (08:15):

So when you initially started telling us about your entrepreneurial journey, you talked about when you were 14 and you started a business, which I think is amazing. And then you kind of jumped over the 12 years of bouncing around. So I’m going to take you back to those 12 years of bouncing around only because I’m sure that there are so many people in our audience that listen, or that are listening, that actually have encountered that same thing. Maybe they weren’t 14 when they started their business, they were 25. And a lot of business owners feel that, okay, I’m starting this business and they stick with it even when they hate it. It’s not getting them the lifestyle they want. And they never move on to that next thing. So if you could share a little bit, not necessarily of what you bounced around, but why you felt that it was okay to give up this and move on to the next thing and move onto the next thing. It might help our audience.

Dylan Ogline (09:17):

Sure, sure. So for me, I think my situation was a little bit more unique than I think the average person. Right now, I have my digital agency. It wasn’t that it took me 12 years to build that. It was I never really focused on one single business. And I see that’s more common with millennials, I think, where you’re chasing the shiniest object. And part of it is because we’re bombarded by all these different ideas and whatnot. But also it was desperation. In my mind at the time I was like, oh, this idea that I’m working on, if I can get that idea to just make $1,000 a month, I know I’m not going to change the world with it. I know I’m not going to make six figures with it, but if I could just get that extra $1,000, then I can focus on this other business that I want to focus on.

Dylan Ogline (10:14):

And if I can get that on to make a couple thousand dollars a month, then I can focus on this other thing. And it was just constantly, I look back on it, and I was working 60, 70, 80 hours a week every single week on I have absolutely no idea what. Just everything needed to be perfect. And I would spend a year building out a website for something, making sure it had a nice logo, building out the YouTube channel, the LinkedIn profile. All this fake stuff that doesn’t really matter. That’s not actually ringing the cash register, not actually doing anything. And then I would go to actually get real customers and find out that nobody actually wanted it. Can’t tell you how many times I did that.

Dylan Ogline (11:04):

So for me, it wasn’t grinding away on the same business. It was i was making a millimeter of progress in 20 different directions. And it wasn’t until I scrapped everything and just focused on one thing that I was actually able to start to make really good progress. For those of you out there who are listening to this, and you’re thinking this relates to me, or man, I know what this feels like, read the book, Essentialism. I don’t know who it’s by. I’m terrible with remembering author names.

Steve Loates (11:38):

Greg McKeown.

Dylan Ogline (11:40):

Yes. Thank you very much. That book, that’s probably like top three business bible books to me. It has absolutely transformed my mind and it really hit home the idea of you need to just focus on the essential, what is it, the critical few and let go the trivial many. Does that answer your question of those 12 years?

Juliet Aurora (12:00):

No, it absolutely does. And I think that it will be very helpful for a lot of our audience because we have a lot of millennials who do listen to us, and I’m sure that they can relate. So the focus, focusing on one thing. And we see that as well. Our daughter, I mean, is she a millennial? I don’t think she is. I think she’s still too young to be a millennial. But there’s a lot of jumping around, I want to do this and I want to do this. And so many grand plans that I think it is very similar. A little bit of progress across 15 things isn’t really moving you forward to accomplish what you want to accomplish because you’re not moving forward far enough in any of the areas. So I do appreciate that.

Dylan Ogline (12:48):

I also think it has a lot to do with the number of options too. Say even if you’re sitting there, you’re like, oh, I’m only focusing on one business, right? There’s still 20 different options or directions you can go with to try to get the business to grow, or to take your business to the next level. 20 different marketing channels, you could be doing YouTube videos, you could be doing a podcast, you could be writing content, you could be doing this or that, or this and that. And it’s really tough to figure out. You’re more tempted to just say, I can do it all. And then you just do a crappy job at all of them, instead of just focusing on one single option, and getting really good at it and honing your skill, honing your talent, and becoming one of the best at that. And I think most of it is just there’s so many options available. Which it’s a good thing, but it’s a Catch-22, as they say. Definitely there’s advantages, but there’s a lot of disadvantages as well.

Juliet Aurora (13:53):

Well, I know when Steve first started his first business, and he built a website, I mean, he was probably one of the first music stores that had a website where you were selling online. Whereas now there is that’s just, okay, you’re opening a retail store, well you need an online presence. So you also then also have to try and market that across all these channels. And Steve, when you had your store, I don’t think you had any of those channels. It was basically Google AdWords were pretty much it. I don’t think there were all these other options for business owners to sift through.

Steve Loates (14:33):

Yeah. No, absolutely. And I think the one comment I would make also is that I don’t believe that that situation or that mindset is unique to millennials. I think what is unique to is there’s an entrepreneurial spirit in some of us that is not in all of us. And that’s why not everybody is an entrepreneur, nor do they want to be an entrepreneur. And that’s perfectly fine. But I think those of us that do have that little entrepreneurial spirit in the back of our head, and it could be probably described differently than spirit-

Dylan Ogline (15:19):


Steve Loates (15:20):

… there’s probably lots of other words that would match it as well. But we’re always seeking, we’re always trying to find some thing. Sometimes we’re motivated by money. Sometimes we’re motivated by passion. We’re always looking, I mean, shiny ball syndrome, I am absolutely guilty. I still suffer from it. So full disclosure. I’m not sure you grow out of it. I still see things, and I go, “Geez, I think we can do something with that.” And now as I’m older, and I like to think a little wiser, I do catch myself a little better than I used to. So I do put the reins on a little easier. But I still see them, and I still am drawn to that shiny ball. So I think Dylan, I think at a very young age you obviously demonstrated you had an entrepreneurial spirit. And so I would perhaps suggest that when you were going through the wilderness for those 12 years, or whatever, you were just being an entrepreneur. You were trying to figure stuff out.

Dylan Ogline (16:38):

And I also think most entrepreneurs that I meet, they’re not afraid to work. So you’re like, “But I’m working hard. So of course it’s going to work because I’m putting in the work.” So you’re tempted to think that I can make this business grow, or I can make these 10 businesses grow with just brute force. And there’s a lot to be said about how important that work ethic and commitment, and all of that is. But for me, what I learned was that it had to do with you’d never get good at anything. A lot of times you’re subpar at a lot of things. Whereas the best way to move the needle, to actually make money, to grow your business, and to grow your passion is to get really good at something. And you can’t get really good at a lot of things. It’s better to be a master at just one or two critical things. And that makes it a lot easier to move the needle in the right direction.

Juliet Aurora (17:48):

Great advice. Yeah, very true.

Steve Loates (17:50):

That is a great advice, and something I think that some people never learn, some people learn at a younger age, some at a older age, but that is absolutely the truth. What is it? What’s that saying? Master of none.

Dylan Ogline (18:09):

Are we talking about the jack of all trades, master of none?

Steve Loates (18:12):

Master of none. That’s right. And that absolutely-

Dylan Ogline (18:13):

Yeah, that’s bad.

Steve Loates (18:16):

… applies. Thank you for rescuing me on that one, Dylan. I was in the wilderness myself there for a few seconds.

Dylan Ogline (18:25):

You needed somebody to steer you in the right direction there.

Juliet Aurora (18:28):

So can you tell us that when you decided to focus on the digital agency side, out of all the businesses that you were trying to run and trying to get off the ground, what made you decide that out of the five or 10 projects that you were pursuing, that that was the one that you needed to follow and drop off all the others?

Dylan Ogline (18:52):

It’s a very good question. So as I mentioned, I had a conversation with a long-term mentor. And basically he’s like, “Well, what do you want? What are you doing this for? What are you in business for?” And I was like, “I mean, I’ve talked to you before. I don’t want to be poor. I’ve described this before. I just want to be able to turn the heat on whatever I’m cold.” Because I grew up in Western Pennsylvania in an old house. Very little heat and very little installation. So I remember freezing during those winter. So I was like, I don’t want to do that. I don’t want a Ferrari. I just want to be able to turn the heat on. I was like, “I want to be able to turn the heat on whenever I want, have a little bit of financial freedom.”

Dylan Ogline (19:36):

And also lifestyle was incredibly important to me as well. So I was influenced by Tim Ferriss, the 4-Hour Workweek, highly recommend that book to everybody. But I didn’t want to work 1,000 hours a week. I actually wanted to have a life. I wanted to do things that I was passionate about, maybe outside of work. I wanted to travel and things like that. So for me, it was like, “That’s what I’m doing this for.”

Dylan Ogline (20:02):

And he’s like, “Okay, well, you definitely need to focus.” But he said to me, this isn’t very good, like it doesn’t sound good, but he says, “You need to stop trying to build an airline and instead drill for oil.” The lesson was, you need to focus on a high margin business. So he’s like, “Your goal is six figures, right? So you want to aim for a business where if you just end up being okay at it, in this example the drilling for oil, you don’t have to be the best in the world at drilling for oil, but you could probably make a lot of money in that industry if you’re just okay at it. The airline industry, the best the world get into that business, and they still get slaughtered and they lose money.”

Dylan Ogline (20:52):

So he’s like, “You’re probably not going to be the best in the world at anything. So you want to aim for something where you can hit your financial goal and your lifestyle goal. And if you just, okay, you can still hit those things.” So again, in English, what the lesson was, focus on a high profit margin business. So I looked at all these different projects and things that I was working on. And the one that I could maintain the lifestyle that I wanted, or get the lifestyle that I wanted, and was high profit margin was digital marketing management services. We charge our clients 10% of whatever we manage. And typically the amount of work required, once we figure out profitable marketing campaigns for them, the amount of work required goes down as their expenditures go up. So we make more from them, and the amount of work that we do goes down. And their satisfaction goes up too. It just so happened to be the perfect combination for me.

Juliet Aurora (22:03):

Excellent. Thank you for sharing that.

Dylan Ogline (22:05):


Steve Loates (22:07):

I love that analogy. I’ve never heard that one before about not building an airline, but drilling.

Dylan Ogline (22:14):

Yeah, it’s not sexy sounding, but that was what he said to me. And it just stuck with me. And literally that night, I remember that the house I lived in, there was a long sidewalk in the front. And it was an epiphany moment for me. I remember walking the sidewalk when he said those words to me. It was cold. It was dark that night. And I had the conversation, hung up. I went downstairs into my freezing basement office, and just delete, delete. I grabbed the folder, deleted. I had reached the point of just exhaustion. Not physical, but mentally just I was so exhausted. I put in all these years and gotten nowhere. So it was very easy for me to quit cold turkey, and just ruthlessly focus on one single thing.

Steve Loates (23:09):

That’s great. You’ve mentioned that the mentor a couple of times in the short time we’ve been together. How important do you think it is for an entrepreneur to seek out a mentor?

Dylan Ogline (23:22):

This is a fantastic question. It is mission critical. The feedback that I get from a lot of people, though, is, “Well, I don’t know anybody.” That’s okay. Your mentors don’t need to be people that you’ve ever actually met. Now if you have somebody, if you’re lucky enough, and you have somebody in your personal life, maybe a family member or a friend or something who can mentor you, that is awesome. That’s fantastic. But if you don’t, that is 100% okay. You can read books. And I know listeners can’t see me, but I’m surrounded by a bookshelf. I read a lot. The person also doesn’t even need to be alive. Abraham Lincoln, Benjamin Franklin, FDR. I know I just named presidents, of course, but… No, I guess Franklin’s not, but named political figures. But those people are mentors of mine. I’ve read books. I’ve read teachings from those people.

Dylan Ogline (24:18):

Tim Ferriss, I’ve never met Tim Ferriss, but he has had a massive impact on my life. Robert Kiyosaki, the writer of Rich Dad, Poor Dad. Another book that I highly recommend. Never met the dude, but he has been a mentor to me when it comes to finances and money and thinking about business. So I’m really passionate about this because I really feel a lot of people, if you’re feeling alone, it is, like I said, mission critical for you to seek out mentors.

Dylan Ogline (24:49):

And one other thing I would mention is try to keep it condensed. Especially because there’s so many options out there. There’s so many podcasts to listen to. There’s so many books to read. You can feel like you’re going in so many different directions. I highly recommend pick one or two people in a certain subject matter or whatever, and just follow that person. If they’re big, if they’re successful, their advice is probably pretty good. Is it perfect? Absolutely not. But there is no such thing as perfection. It’s better to take action. And I think just follow one or two people is a good idea.

Steve Loates (25:27):

No, I think that’s great advice. What I always say to people is keep seeking the mentor till you’ve simply find the one that resonates with you, right? Because most of these successful, whether they’re a business coach, a mentor, whatever they are, teachers, they say very similar things, but in slightly different ways. And sometimes you have to hear the message three or four times. And then the fifth time you hear it slightly differently from someone else, and you finally get it, right? And the light bulb goes off. I mean, I know Juliet and I are huge believers in business coaches and mentors. And we think everybody should have one mastermind group.

Dylan Ogline (26:15):


Steve Loates (26:16):

And yet it’s always fascinating to me that the people who resonate with me, it’s completely different than the people who resonate with Juliet. And they say the same message, but just it’s a different person. And I don’t quite frankly get who she gets. And I know she doesn’t get who I get.

Juliet Aurora (26:41):

Definitely. Yes.

Dylan Ogline (26:43):

That’s a very important point. You need to find somebody who you vibe with. Again, you shouldn’t look for the best. You shouldn’t look for perfection because there is no such thing. And this could be business. This could be fitness. This could be relationships. This should be spiritual. It can go in so many different directions. Don’t look for the best. Look for somebody that you get that gut feeling. You vibe with that person. If you’re listening to somebody’s business advice, but you hate the sound of their voice for whatever reason, as silly as that may be, you’re probably not going to take action because you just don’t vibe with that person.

Dylan Ogline (27:26):

Again for me, Tim Ferriss, I have no problem listening to him. I feel like he’s similar to me. I feel like the lifestyle that he wants is similar to me. So I vibe with that person. Somebody who is looking to build billion dollar businesses, and is extremely analytical and not outgoing and things like that would probably not like his advice because it just wouldn’t feel right. So find somebody who you just vibe with, who it just feels like I could sit down and have a cup of a cup of coffee with this person and not want to poke my eyes out. I think that’s generally a good idea.

Juliet Aurora (28:12):

What I found interesting as well is that you’ve mentioned the book Essentialism. And Steve loves the book Essentialism. And I remember when Steve read it, he said to me, he says, “You have to read this book. It’s a game changer. You have to read it.” And at that time I was not reading books. I was doing them through Audible. It would be my drives when I was in my car. And so I downloaded Essentialism on Audible, and I hated it. I couldn’t get past the first two chapters because I didn’t enjoy listening-

Dylan Ogline (28:45):

His voice.

Juliet Aurora (28:45):

… to his voice as he was reading the book to me. So just to add to that as well, sometimes the voice of the person, it’s going to be the medium that you consume the knowledge from as well. I enjoyed the book reading it myself. I did not enjoy it listening to Audible. So if you think someone has the right message, maybe reading it yourself will work, maybe listening to them read it. So think about that as well when you’re trying to pick the voice that you’re listening to.

Steve Loates (29:17):

Yeah, that’s a great point, Juliet. It’s a great point. Well, the time has been flying by here. And that brings us to our point in the show that we call the Smart Man, Smarter Woman version of James Lipton’s Q&A from the Actor’s Studio. And that’s where you all know. We ask our guests six questions, the same questions to every guest. And are you ready to be on the hot seat, Dylan?

Dylan Ogline (29:46):

I’m ready. Let’s do it. I’m sweating a little bit.

Steve Loates (29:47):

Deep breaths everyone.

Dylan Ogline (29:47):

So I’m going to take a drink the water here.

Steve Loates (29:50):

Deeps breaths.

Juliet Aurora (29:50):

There’s no wrong answers. There’s no wrong answers.

Dylan Ogline (29:53):

No wrong answers. Okay. All right. I’m not being graded.

Steve Loates (29:55):

All right. First question. What one word best defines an entrepreneur?

Dylan Ogline (30:02):


Steve Loates (30:06):

What profession, other than your own, would you like to attempt?

Dylan Ogline (30:13):

This has been something I’ve been thinking about a lot over the last, probably, two to three years. I would say probably public service. I hate saying this word, a politician. I think I want to get into politics.

Steve Loates (30:29):

Okay. You’re the first one to give that answer, I can tell you.

Juliet Aurora (30:33):


Steve Loates (30:34):

What profession would you like never to attempt?

Dylan Ogline (30:41):

Being a politician. I’m going to say that it is a dirty, nasty, gross profession. My desire for it is probably more of I feel obligated. That is my answer.

Steve Loates (30:57):

Fair enough. What sound or noise do you love?

Dylan Ogline (31:06):

The sound of my dog snoring.

Steve Loates (31:08):


Juliet Aurora (31:10):

What kind of dog do you have?

Dylan Ogline (31:12):

We have two. We have a lab boxer mix and a beagle. And they both snore. But the lab, I mean, she’s just full on. She’s a trucker. She’s just full on let’s the snoring go. And she typically sleeps with me. She’s my girl and she typically sleeps with me.

Steve Loates (31:34):

We’re very much dog people. So as soon as you mentioned dog, I knew Juliet would throw this whole thing right off track.

Juliet Aurora (31:41):

Well, and also boxer, right? We’re a boxer family.

Steve Loates (31:44):

We’re a boxer-

Juliet Aurora (31:44):

It’s the boxer side that’s the snoring part.

Dylan Ogline (31:45):

Is that what it is?

Steve Loates (31:49):

Absolutely. What book, to try to get us back on track here-

Juliet Aurora (31:55):

Go for it, Steve.

Steve Loates (31:55):

What book would you recommend every entrepreneur should read?

Dylan Ogline (32:00):

I’m going to give two. The first would be Rich Dad, Poor Dad by Robert Kiyosaki. Yeah. The second one would be Essentialism. And I would add, if lifestyle seems important to you, the idea of traveling while working, et cetera, et cetera, then The 4-Hour Workweek by Timothy Ferriss.

Steve Loates (32:21):

Yeah. No, it’s a great book. When your own entrepreneurial journey is completed, what do you hope your legacy is?

Dylan Ogline (32:31):

How much time do I got to answer this?

Juliet Aurora (32:35):

90 seconds.

Dylan Ogline (32:36):

90 seconds. Boom. Okay. I used to think about legacy. It was a term that I thought of. And not that it was important to me, but I would think what do I want my legacy to be? And then I heard somebody say, basically I came to the realization that 200 years from now, we’re all going to be dust. And even if we change the world, nobody’s going to remember us 200 years from now. So that really changed the perspective for me. And I realized that the meaning of life in my opinion is to take the luck that you were given, push it as far as you possibly can, run with it as far as you can. And then metaphorically speaking, sprinkle it around as best as you can. Give more than what you took.

Dylan Ogline (33:32):

And if that’s giving the charity, if that’s teaching, that’s coaching, that’s leaving a large inheritance to your children, whatever. I really think that that is the meaning of life. So I don’t necessarily think about legacy anymore. I think about how can I make the greatest impact I can to simply make the lives of others better, whatever that is. And if nobody remembers me 100 years from now, because nobody will, that’s okay. What matters is making the lives of other people better. That’s my answer.

Steve Loates (34:06):

Yep. No, that’s great answer. And before we start winding down, for those listeners in the audience that would like to connect with you, what is the best way for them to do that, Dylan?

Dylan Ogline (34:17):

Sure. My website, which is dylanogline.com, or you can find me on the Facebooks, the Instagrams, or the LinkedIns at @DylanOgline.

Steve Loates (34:28):

Perfect. And we will have links to your website and all your social channels in the show notes when we publish the episode. And before we conclude, do you have any final thoughts you would like to share with our audience of entrepreneurs?

Dylan Ogline (34:45):

No. I think we had a great conversation, and we really hit home on a lot of stuff. And I hope people take away the importance of focusing on the essential, focus on the essential, and recognize that mentorship of some capacity is extremely important. I think if folks took away those two golden nuggets, I think it was a positive episode.

Steve Loates (35:12):

Absolutely. And what about you Juliet?

Juliet Aurora (35:16):

Pretty much the same as Dylan. I think that there were so many things that came out of the conversation. I really enjoyed having you on the show. So thank you very much for joining us today, Dylan.

Dylan Ogline (35:27):

Absolutely. Thanks so much or having me, guys.

Steve Loates (35:29):

Yeah, that was great Dylan. Thank you. And that brings us to this episode’s words of wisdom. And so for this episode, I selected a quote from one of my mentors who I have never met, and is not alive, but has been a great mentor to me. And that’s Zig Ziglar. And so the words of wisdom are, “Lack of direction, not lack of time, is the problem. We all have the same 24 hours in a day.” So I thought that was-

Dylan Ogline (36:06):

That was incredible. I absolutely love that quote.

Steve Loates (36:10):

… fairly appropriate for today’s episode. So anyway, in closing, again, thank you, Dylan. Thank you to my awesome cohost Juliet. But most importantly, thank you to you, our audience, for tuning in and giving us a listen. We sincerely hope you found some value. And if you did, please feel free to subscribe to the podcast. We will not complain about it at all. You can find us in all of the regular places. Also the website is smartmansmarterwoman.com. So thank you. Until next time, take good care of yourself and those that you love. And bye for now.

Song by Adam Vitovsky / CC BY 3.0

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Episode 41